
Ultra-Processed Food Initiative
Ultra-Processed Food Initiative
Making a difference
Dr. Berg founded the Ultra-Processed Food Initiative (UPFI) to raise awareness about the harmful effects of ultra-processed foods and to promote healthier eating through education and community outreach. UPFI empowers individuals to make informed choices by spotlighting the connection between processed foods and health issues.

Dedicated to education and positive health transformations.
Throughout their philanthropic endeavors, Dr. Berg and his wife, Karen, have played a pivotal role in advancing the natural health and wellness movement. Dr. Berg founded the Ultra-Processed Free Initiative (UPFI), an organization dedicated to raising awareness about the harmful effects of ultra-processed foods and encouraging healthier dietary habits through educational campaigns and community outreach. Additionally, Dr. Berg serves as the CEO of the Berg Institute of Health & Wellness, where he continues to be a leading advocate for holistic health.
The Ultra Processed Food Initiative

Key features
Instant barcode lookup
Scan barcodes to decode confusing labels and understand exactly what you’re putting in your cart.
Junk food score
Get a simple score from 1 to 10 that flags ultra-processed ingredients like seed oils and artificial sweeteners.
200 monthly scans
Use 200 free scans each month to make confident, informed choices every time you shop.
Powered by knowledge and research, this app helps you decode what’s really in your food. Scan barcodes, uncover hidden ingredients, and take control of your health—one label at a time.